COLLABORATION
An overview of how working with me works: the services I deliver, the models we can collaborate in, and what that looks like in practice.
You talk directly to the person who also builds your project. No procurement process, no account management in between, no sales people chasing you.
I am the point of contact for everything that comes up during the project. Questions, adjustments, decisions: all of it can be settled directly with me, with no detour via a manager and no waiting for the next status meeting.
Short paths, clear responsibility, focus on the outcome instead of on coordination processes. And a lean structure with no layers in between: every hour goes into concept, implementation and results.
Many marketing teams have more ideas than implementation capacity: AI use cases, new tools, data projects, innovation. Their own IT is happy to help but tied up in large roadmaps, and marketing requests rarely sit at the top. This is exactly where I come in: I bring speed to technical marketing and sales projects, from idea to running system.
I work closely with your IT, not around it: I align architecture, security and interfaces with them, and sign-off stays with them. I build to state-of-the-art quality, take on deployment and infrastructure too if you want, and document everything so your team and your IT can review and take over at any time.
I see myself as a flexible team member between marketing and IT: for a single project, or as long-term reinforcement that continuously evolves your technical marketing and sales setup. That is exactly what I specialize in.
Three disciplines, one chain: data as the foundation, CRM as the engine, AI as the accelerator. I deliver all three layers myself, from concept to running system, vendor-neutral and free of reseller ties.
Agentic AI for marketing and sales
Agentic systems that do real work: I design, implement and operate AI agents and multi-step workflows for marketing and sales, plus AI brains as central context layers over your company knowledge. On top, review and advisory for planned agentic setups before anything gets built.
CRM and marketing automation
From evaluation through implementation to operations: customer lifecycle marketing that measurably converts, team trainings that teach best practices and state of the art and make your team more efficient, and MarTech operating models for real-time, trigger-based marketing.
Data foundations
The foundation underneath: connecting data sources, building data warehouses, cleaning, migrating and transforming data, and shipping ML models as data products right where marketing uses them.
Salesforce Marketing Cloud, MoEngage, HubSpot, Adobe Journey Optimizer, Microsoft Dynamics, Mautic, Brevo, ActiveCampaign, Customer.io, BSI Customer Suite. Plus contributing to custom-built systems and developing complete custom CRM and marketing automation solutions.
Google ADK, OpenAI Agents SDK, Claude Agent SDK, LangChain, LangGraph, CrewAI, Microsoft AutoGen, Semantic Kernel, LlamaIndex, n8n
scikit-learn, XGBoost, LightGBM, TensorFlow, Keras, PyTorch, Hugging Face, MLflow, Vertex AI, Azure Machine Learning
AWS, Microsoft Azure, Google Cloud, Snowflake, BigQuery, Azure Synapse, Kafka, Terraform, Docker, Cloud Run, Azure Functions, Power BI
Every implementation ends with a team that truly masters the system. On CRM and marketing automation rollouts I train the users hands-on: best practices, multichannel campaigns, personalization and the dynamization language of the tool, email templates, automations, data connections and analyses. Always tied to the goals your team is working towards.
On top of that, I build components that simplify your team's everyday work: for example a tracking concept with dynamically generated tracking tags that automatically stays consistent with reporting. No more manual effort, no sources of error.
And the AI use cases from my projects are enablement at their core: your team creates assets, documents and data analyses faster and with full context. I develop the cases together with your team, along your requirements and needs.
I thrive on complexity. I look for challenges and complex projects: I want to advance and modernize a company's capabilities with state-of-the-art workflows and automations. Current main focus: AI, because right now it permeates every one of these disciplines.
Retainer
Preferred modelAs an additional team member continuously pushing a discipline or a project forward. Available for up to 2 days per week.
Fixed-price project
A clearly scoped initiative within my areas of expertise, delivered in a fixed timeframe at a fixed price.
Entry point: assessment, review or sprint
The low-risk start: I look at your existing setup or your planned initiative and give you a clear recommendation on how I would build it. As a compact assessment, a review before the build, or a short sprint. Afterwards you decide whether and how to continue.
In your team or stand-alone
Both work: I slot into existing teams and take on whatever role is needed. Or I deliver projects fully on my own, without tying up your company's resources. And you can also bring me in for just one part of a project: concept, implementation, optimization or operations, wherever internal resources are missing.
Cover
Vacation and absence cover for key people. Ramping up quickly in existing setups is one of my strengths.
Retainer: continuously pushing a discipline
A media company keeps evolving its lifecycle marketing. As an additional team member I design and build journeys, personalization and experiments, month after month, with a direct line into the team and measurable results. I am the link between marketing and IT: I know what is technically possible, what the current data situation allows, and how a new use case can be built with the least effort. I show the team how to work with new technologies and implement even technically demanding ideas quickly and without friction. A message on Slack or a short briefing in a meeting is enough. That way the technical capability sits right inside the marketing team, instead of every idea having to travel through the IT roadmap first.
Fixed price: a system from idea to handover
An AI agent is supposed to turn a Slack message into finished emails: built on the existing template and the brand guidelines, structured along best practices to maximize the conversion rate. Clear scope, fixed timeframe, fixed price: in the end there is a productive system, documentation, and a team that can work with it.
Cover: senior capacity on short notice
A key person drops out or an initiative needs reinforcement now. I ramp up in existing setups within days and keep operations running, from marketing automation operations to campaign setup.
CONTACT
Let's talk about your project.
If what you see here resonates and you want to run a project that fits my topics, or you need an expert for them: just tell me about your idea.
In that conversation I'll tell you straight away how I would build it, and share my experience with you. Afterwards, take your time to decide whether we work together or you build it yourself. No strings attached.
It starts with getting to know each other: a video call about your initiative or, ideally, a meal together. I am based in Zurich and happy to travel anywhere in German-speaking Switzerland, whether Zug, Lucerne, Basel or Bern. I want to understand who I am dealing with and what your team is planning, so I can support you in the best possible way.
I enjoy the exchange and always love hearing about interesting projects. Just reach out, I'll reply within one business day with a proposed time to talk.
Prefer email? felix.zeeb@geistzeit.ch