Growth Marketing
What is Growth Hacking?
After reading this article you will understand how to profit from Growth Hacking, what you can do with it,
With more than a decade experience in Marketing and Data Science I tackle the marketing discipline with the perspective of a Data Scientist. Growth is a predictable variable that depends on a structured approach to using the scientific methodology of experimentation to create cumulative improvements over time. My in-depth knowledge of data helps me to see Customer Lifecycle Marketing in a holistic way. I conceptualize, implement and conduct experiments for customer journeys that use owned channels (email, in-app, web push notifications, sms, WhatsApp) for my clients.
Continuous growth needs the right mindset of the marketing team, a few tools and actionable data. The Growth Hacking approach ensures continuous learnings and optimizations to make marketing more effective. Besides Growth Hacking, I work with data. To enable the marketing team, the data to personalize messages and to create sophisticated customer journeys needs to be available and accessable. With my skills in database architecture and in building ETL-processes I empower marketing teams by connecting the data from any company databases into the CRM and Marketing Automation Tool.
A proven method to make marketing more profitable. I'm using the Growth Hacking methodology to improve the marketing for companies in various industries. This process always leads to good results when executed correctly. The continuous conceptualization, implementation and analysis of experiments is the essence of Growth Hacking.
I have the following data analytics capabilities:
What happened?
What can we learn from the data?
Which customers are similar and what is the similiarity?
How will a specific metric develop in the future?
E-mail, In-app, Website, Sms
Lead Nurturing, Onboarding, Retention, Cross-& Upselling, Winback
LinkedIn, Facebook, Instagram, X, Youtube, Google Ads
Organic Channel Growth
Reportings focused on learnings
See the Marketing Performance per channel and campaign
I build widgets for apps and websites to visualize data
Connecting the dots - Data is the backbone of your marketing. I improve abstract and complex data models so your Marketing Managers can work with easy to understand data points. I connect databases to your CRM and Marketing Automation Tool. I transform and process data and calculate new metrics in your data warehouse or other data storages. On the following picture you can see a visualization of my skills, whereby I build and maintain the colored parts of the example system architecture.
After reading this article you will understand how to profit from Growth Hacking, what you can do with it,
After reading this article, you will be able to plan and implement experiments in marketing. This will enable you
The only thing that is certain is change. And that the rate of change will happen faster and faster.
In this article you will learn how to apply Growth Hacking to Customer Lifecycle Marketing. After reading the following
Sign up for my newsletter to receive an update when new content goes live.